And…Action! My first Real Estate Video ever

I have newfound respect for actors and film producers. After spending six and a half hours shooting video in downtown Phoenix – no script, no teleprompter, no rehearsal – I understand just how hard the work is. My brief “career” began in April when I was “discovered” by James Smith of Realtor.com and asked to participate in a demo/training video for a new feature on their site. Who could resist?

So a couple of days later, there I was at the corner of 1st Avenue and Adams in downtown Phoenix, introducing viewers to the elegant and historic Orpheum Lofts building. Built in the 1930’s in Art Deco style, the building is an urban landmark. Now, of course, it is loaded with contemporary amenities, and offers some of the finest loft living in the city.

My job was to present a condo unit in the video, describe the rooms, and generally make people feel welcome in what could be their new home. Sounds easy, right? We real estate agents do that every day. Sure.

This video is not an advertisment for a real estate listing for sale, it is for demonstration purposes only:

It is different when there are cameras rolling, you are winging it, and remembering the right words becomes a challenge. Believe me, improvisation is not as easy as it looks. We worked from 2:00 in the afternoon until 8:30 in the evening for the neighborhood video, but James and the crew assured me that in there was enough to make a two minute video!

So…judge for yourself. The loft video tour is now ready for prime time, and I’d love to know what you think of it. I will post the neighborhood video very soon in one of my next posts…

I believe this is where real estate marketing is heading – reaching out through the Internet to create that personal connection with our clients.

Special Credit for this project goes to:

• Elizabeth Clark of American First Realty for letting me use her listing to do this demo.
• James Smith from Realtor.com, a division of Move Inc. who talked me into doing this.
• Julie Bliesner from Enterprise, a division of Move Inc. who could put up with my lack of short term memory.
• Ben Lake from Enterprise, a division of Move Inc. who probably got more out-takes of me than usable footage. (he revealed to me that a good camera man and good editing can make anybody look like a star…)

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